Your data

Here's what you need to know about your personal information. 

Why we record and store your information 

If you complete a form anywhere on our website or related digital platforms, the information that you provide is recorded and stored securely and privately. 

We do this for a number of reasons:

  • To enable access to restricted or high-value content 
  • To enable us to manage access to resources such as online design tools
  • To help us tell you about things that we think might be of interest to you

By submitting your information you allow us to provide you with a more personal service, as we are able to record information about your preferences, and to send you things that we think you'll want to hear about. 

Managing your communications preferences

It's important to us that you are able to manage your personal data and get more of the kinds of communications that you want to receive and less of the kinds that you don't. We have set up a number of ways to help you do that. 

  • You can manage your subscription preferences at any time to help us make sure that we talk to you about the things that you're most interested in. 
  • If you want to stop receiving informational e-mails from us then you can unsubscribe at any time. All of our e-mails will contain a link to allow you to unsubscribe. 
  • If you want us to remove you from our database then you can request that we do so. Simply contact us and let us know. 

Please note, however, that due to the nature of digital forms and database systems, if you unsubscribe or ask us to remove your details from our database and then later submit an online form, you will be added back into our database as a new record; you will then have to unsubscribe or ask us to remove your data again. 

Why we always ask for an e-mail address

Our system uses e-mail as a unique identifier, to make sure that we don't confuse you with someone else. It's important for data security, data privacy and to preserve the integrity of your data, so unfortunately we need you to provide it when submitting online forms - even if you've provided it before. 

Inferred and express consent

Our online forms represent a transaction: you provide us with some information about you in order to receive something of value from us - a webinar, an eGuide or a CPD/lunch and learn presentation, for example. As part of that transaction, completing one of our online forms provides us with your consent to contact you with information that we think that you might find beneficial, interesting or informative. While modern internet users understand that inferred consent is provided in this way, we typically also provide information alongside our online forms to make it absolutely clear that express consent is provided. 

We won't contact you frequently, and of course you retain the right to unsubscribe or adjust your communication preferences at any time.  

Which legislation we comply with

Some countries have enacted legislation that obliges companies to behave in a responsible manner when sending electronic marketing communications to audiences within certain countries and territories. 

Most legislation comprises three core principles that businesses must observe: 

  • Obtain consent (either express or inferred)
  • Provide an unsubscribe mechanism
  • Identify the sender

In order to meet these principles and ensure that we are acting both legally and morally, we incorporate express consent information on our online forms, we communicate as Hydro International (via an e-mail domain), and our e-mails always include an unsubscribe option.

Please also refer to our Privacy Policy.  

The European Union

The EU's General Data Protection Regulation (GDPR) was approved in 2014 and came into force in May 2018. It replaces the replaces the 1995 Data Protection Directive and strengthens the existing Privacy and Electronic Communications Directive by tightening consent requirements and unsubscribe and data removal processes. 

The United States

The 2003 US CAN-SPAM Act requires businesses to communicate using accurate sender information and to provide an unsubscribe mechanism. 

The 2020 California Consumer Privacy Act requires businesses to provide access to stored personal information, to delete personal information on request, and to allow opt out of having personal information sold to third parties (note that we will never sell personal information to a third party). 


Canada enacted Canada's Anti-Spam Legislation (CASL) in 2014. The legislation requires companies to obtain consent, provide identification and provide an unsubscribe mechanism when sending electronic marketing communications. 


Australia's Spam Act 2003 requires companies to obtain inferred or express consent, to provide a mandatory unsubscribe mechanism, and accurately identify the sender when sending electronic marketing communications. 

New Zealand

New Zealand enacted the Unsolicited Electronic Messages Act 2007, which is based on Australia's Spam Act 2003. 

Countries without legislation

While we are legally obliged to observe these laws in the territories in which they apply, we think that it's important that people living in countries without these kinds of laws also benefit from the same rights, so we apply these principles globally. 

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